Building audiences

An is a list of homes you build once and mail again and again. No rebuilding the same neighborhood every time.

Two kinds

Manual — homes you picked yourself: saved from a send, from your , or a CSV.
Smart — built from a formula: "homes within 2 miles of my shop, in neighborhoods like this, that I've never mailed." Smart audiences remember their formula, so you can refresh them later to pull in new matches.

Building a smart audience

Give it a name and (optionally) start from a — like Everyone who scanned or New neighbors — never mailed.
Enter your shop or service-area address and tap Find.
Slide the dials: how far out, what neighborhood home values, incomes, and home ages.
Choose who — anyone nearby, never mailed, mailed-but-never-scanned, or scanned my card.
Tap Preview to see exactly how many homes match, then Create audience.

The preview is exactly what gets saved — no surprises.

Target by tag

If you've been tagging your contacts — "past customer", "roof 2024" — a smart audience can start from a tag: pick Your contacts tagged and choose one or more tags. A tag-only audience is just those homes, no map needed; add distance or neighborhood dials on top to narrow it further.

Two ground rules: tags only ever reach your own contacts (never homes you haven't worked with), and tags should describe properties, never people. The first time you use tag targeting, Quillus shows a short responsible-use note explaining what that means — one read, one accept.

Good to know

Refreshing is always your call. A refresh first shows you what would change ("adds 12, removes 3") and only applies when you confirm.
keep their copy. When you attach an audience to a campaign, the campaign locks in that list. Editing or even deleting the audience later never changes a campaign you already created.

Tip: "Mailed, never scanned" is a great second-touch audience — those homes got your card once; a different design or offer often wins them over.

How a Quillus Campaign Works

Snap a photo with a happy customer and Quillus mails it as a postcard to the nearby homes most like theirs.

Scheduled Sends

See every send your campaigns have queued up — when it runs, who it reaches, what it costs — and pause any of it before it mails.

Sending Your Postcards

Pick a spot, review the homes, choose a design, and check out — the Send page walks you from job site to mailbox in four steps.

Street Rate Offers

One offer for the whole street — and the discount climbs every time a neighbor claims it. Early birds never lose; the block does your selling.