An audience is a list of homes you build once and mail again and again. No rebuilding the same
neighborhood every time.
Two kinds
Manual — homes you picked yourself: saved from a send, from your scans, or a CSV.
Smart — built from a formula: "homes within 2 miles of my shop, in neighborhoods like this,
that I've never mailed." Smart audiences remember their formula, so you can refresh them later
to pull in new matches.
Building a smart audience
Give it a name and (optionally) start from a template — like Everyone who scanned or New
neighbors — never mailed.
Enter your shop or service-area address and tap Find.
Slide the dials: how far out, what neighborhood home values, incomes, and home ages.
Choose who — anyone nearby, never mailed, mailed-but-never-scanned, or scanned my card.
Tap Preview to see exactly how many homes match, then Create audience.
The preview is exactly what gets saved — no surprises.
Target by tag
If you've been tagging your contacts — "past customer", "roof 2024" — a
smart audience can start from a tag: pick Your contacts tagged and choose one or more tags. A
tag-only audience is just those homes, no map needed; add distance or neighborhood dials on top to
narrow it further.
Two ground rules: tags only ever reach your own contacts (never homes you haven't worked with),
and tags should describe properties, never people. The first time you use tag targeting,
Quillus shows a short responsible-use note explaining what that means — one read, one accept.
Good to know
Refreshing is always your call. A refresh first shows you what would change ("adds 12, removes
3") and only applies when you confirm.
Campaigns keep their copy. When you attach an audience to a campaign, the campaign locks in
that list. Editing or even deleting the audience later never changes a campaign you already
created.
Tip: "Mailed, never scanned" is a great second-touch audience — those homes got your card once;
a different design or offer often wins them over.
