Quillus
Quillus
Sign in →
Help center

Street Rate Offers

Guide
offers
street-rate
campaigns
leads

Street Rate offers

A is one deal for the whole street: it starts at, say, 5% off — and climbs 1% every time another neighbor claims it, up to a cap you set. The people who claimed early don't miss out: everyone ends up at the same final rate, so your first claimer has every reason to tell the neighbors. The street does your selling.

How the money works

  • You set three numbers: the starting discount, the bump per neighbor, and the cap — the most you'll ever give. The editor shows you the worst case in plain dollars-off terms before you commit.
  • A customer pays whatever the rate is on the day they pay you. If the rate climbs higher after that, the difference comes back to them as a next-visit credit once the offer closes — no refunds, no math at the kitchen table.
  • Quillus never touches this money. The offer is between you and your customers; we just keep the score public and fair.

Setting one up

An offer goes live with a — that's the only way it starts. There's a good reason: the rate climbs as neighbors claim, and that only means anything if the same street keeps hearing from you. One postcard gives each house a single look, and nobody's around to watch the number move.

  1. Open Campaigns → Offers and tap New offer. A draft appears with sensible defaults (or your saved defaults from Settings → Mailing & QR).
  2. While it's a draft, everything is editable: starting rate, bump, cap, and whether it's percent-off or dollars-off.
  3. Build a campaign (Campaigns → New) and turn on Run a neighborhood offer — pick your draft, or set one up right there. The panel spells out exactly what you're promising, because once the campaign starts, the printed promise is locked. You can still rename the offer, tweak the terms, or raise the cap. You can never lower it.
  4. That's it. Every card that campaign mails carries its own QR code opening your offer page, and the offer stays claimable for the whole campaign plus 30 days — so the last postcard you send still has time to be redeemed.

You don't set a length. The offer runs as long as the campaign does. And your saved postcard designs are never modified, so a design used by two campaigns keeps their offers separate.

Put the climbing rate on the card

The rate moving is the story, so let the postcard tell it. When you design a card for a campaign carrying an offer, you can drop the live number straight into your copy:

  • {{offer.rate|today's rate}} — the rate as of the day that card prints, e.g. "8% off"
  • {{offer.claimsLabel}} — ready-made social proof: "3 neighbors have claimed"
  • {{offer.cap}} — where it tops out, for "climbing toward 15% off" copy

So touch 1 goes out at 5% off, and six weeks later touch 2 prints 8% off — 3 neighbors have claimed on its own. Same design, different news, no work from you. That's what makes a campaign worth leaving on.

The | sets a fallback, so if a card is ever printed without a live offer behind it the sentence still reads instead of leaving a hole.

What the neighbors see

Scanning a card opens your offer page: the live rate, a countdown, and a claim form. Claiming takes seconds — with a name, or anonymously. The page shows first names only ("Mike two doors down claimed"), never addresses. Someone who finds the link without a mailed card can watch the rate climb, but only your cards can claim.

Working your claims

Every claim lands in your claims inbox with the address and contact details (private to you). Mark each one Booked, Completed, or Void as the job moves. Booking stamps the rate the customer gets; after the offer closes, each completed claim shows any next-visit credit owed.

Tip: the cap is your safety rail. Set it at the discount you'd happily give for a street's worth of work — the climb to reach it is the marketing.


Related
Building Audiences

An audience is a mailing list you build once and mail again and again — by hand, or with smart filters that refresh on your terms.

Snap a photo with a happy customer and Quillus mails it as a postcard to the nearby homes most like theirs.

See every send your campaigns have queued up — when it runs, who it reaches, what it costs — and pause any of it before it mails.

A touch plan is your follow-up rhythm, saved once — which card goes out on which day. Build it here, reuse it on every campaign.