A is one deal for the whole street: it starts at, say, 5% off — and climbs 1% every time another neighbor claims it, up to a cap you set. The people who claimed early don't miss out: everyone ends up at the same final rate, so your first claimer has every reason to tell the neighbors. The street does your selling.
An offer goes live with a — that's the only way it starts. There's a good reason: the rate climbs as neighbors claim, and that only means anything if the same street keeps hearing from you. One postcard gives each house a single look, and nobody's around to watch the number move.
You don't set a length. The offer runs as long as the campaign does. And your saved postcard designs are never modified, so a design used by two campaigns keeps their offers separate.
The rate moving is the story, so let the postcard tell it. When you design a card for a campaign carrying an offer, you can drop the live number straight into your copy:
{{offer.rate|today's rate}} — the rate as of the day that card prints, e.g. "8% off"{{offer.claimsLabel}} — ready-made social proof: "3 neighbors have claimed"{{offer.cap}} — where it tops out, for "climbing toward 15% off" copySo touch 1 goes out at 5% off, and six weeks later touch 2 prints 8% off — 3 neighbors have claimed on its own. Same design, different news, no work from you. That's what makes a campaign worth leaving on.
The | sets a fallback, so if a card is ever printed without a live offer behind it the sentence
still reads instead of leaving a hole.
Scanning a card opens your offer page: the live rate, a countdown, and a claim form. Claiming takes seconds — with a name, or anonymously. The page shows first names only ("Mike two doors down claimed"), never addresses. Someone who finds the link without a mailed card can watch the rate climb, but only your cards can claim.
Every claim lands in your claims inbox with the address and contact details (private to you). Mark each one Booked, Completed, or Void as the job moves. Booking stamps the rate the customer gets; after the offer closes, each completed claim shows any next-visit credit owed.
Tip: the cap is your safety rail. Set it at the discount you'd happily give for a street's worth of work — the climb to reach it is the marketing.
An audience is a mailing list you build once and mail again and again — by hand, or with smart filters that refresh on your terms.
Snap a photo with a happy customer and Quillus mails it as a postcard to the nearby homes most like theirs.
See every send your campaigns have queued up — when it runs, who it reaches, what it costs — and pause any of it before it mails.
A touch plan is your follow-up rhythm, saved once — which card goes out on which day. Build it here, reuse it on every campaign.