The median Dearborn Heights home went up in 1958 — most of these roofs are on their third or fourth cycle, and the next one is a knock on the door away. Quillus mails the 100 homes nearest your last job — with a satellite view of their own roof — and the cards land in about a week.
No card required · a free demo card, mailed to you
STEP 1 OF 4
We'll find the closest roofs to the job — real data, real addresses, in seconds.
Measured from the Quillus address map and U.S. Census data — the same numbers the product runs on.
Mailable homes
Across 40 Census block groupsTypical 100-home radius
Median distance to the 100th-nearest home, sampled from real addressesOn foot, those same 100 doors
Door-to-door walking route — a lower bound; real routes are longerHomes per sq mi
Approximate — Census land areaMedian home value
Up 9.7% vs the prior ACS 5-yr estimateMedian year built
The age of the roof deck under the shinglesOwner-occupied
The reader usually owns the roofThe roof stock
Half the homes in Dearborn Heights were standing before 1958. Whatever was nailed on most recently, the decking under it has seen generations of weather — these are tear-off jobs, not overlays, and the neighbors all face the same decision within a few seasons of each other.
The street math
Dearborn Heights runs dense — roughly 4,053 homes per square mile. Around a typical Dearborn Heights job site, the 100 nearest homes sit within about 400 feet — we measured it against our address map, not a ZIP-code guess. On streets this tight, one job is visible from fifty porches, and a postcard lands while the dumpster's still out front.
The customer
The median Dearborn Heights home is worth $199,600 and climbing — up 9.7% between the last two ACS five-year estimates. Owners protecting that kind of appreciation don't cheap out on the lid. 71.5% of occupied homes are owner-occupied, so the person reading the card is the person who signs the contract.
See the full walkthrough on the neighborhood marketing for roofers page — or try it with your last job's address.
Enter the job-site address. Quillus pulls the 100 physically closest Dearborn Heights homes from its address map — the actual street, not the whole ZIP.
Each neighbor gets a postcard with your finished job on the front and a satellite view of their own roof on the back — in mailboxes while your sign is still in the yard.
Every card carries its own QR code tied to one address. See which neighbors looked, when, and follow up on the warm ones.
47,341 mailable residential addresses carry a Dearborn Heights mailing address in the Quillus map (40 Census block groups). You don't mail all of them — Quillus finds the 100 homes physically closest to a job you just finished and mails only those, so every card lands on a street that watched your crew work.
Close. We sampled real Dearborn Heights addresses against our map: the 100 nearest homes around a typical job site sit within about 400 feet (121 meters). That's the same street and the next one over — not a ZIP-code blast across town. That distance is the campaign's proximity radius — the working unit of proximity mail marketing.
Knocking those same 100 doors in Dearborn Heights means walking about 1.4 miles — about 22.1 meters between doors — and that is a straight-line lower bound, before streets, fences and dead ends. Mailing them is one action. Knocking still converts better per conversation, so the honest answer is that they do different jobs: the walk is the reason you cannot do it after every job, and the mail is the reason you do not have to. One wrinkle here: Dearborn Heights averages 1.8 mailable addresses behind every physical entrance, so a mail wave reaches meaningfully more homes than a walk down the same street does — apartments get their own card, but a knocker only gets one door.
Yes — it's a tear-off town. Half of Dearborn Heights's homes predate 1958, so most roofs are well past their first replacement and the work is full re-decks, not patch jobs.
The median Dearborn Heights home is valued at $199,600; up 9.7% between the two most recent ACS five-year estimates; 71.5% of occupied homes are owner-occupied; median household income is $64,300. In plain terms: real equity in the house, and the decision-maker usually lives under the roof you would be replacing.
About a week. Finish the tear-off, snap the photo, pick the 100 nearest homes on the map, and the cards are printed and in the mail stream within a couple of business days — then USPS first-class puts them in Dearborn Heights mailboxes while your sign is still in the yard.
Two places: the Quillus address map (155M+ geo-located U.S. addresses — the Dearborn Heights home count and street-distance figures are measured from it directly) and the U.S. Census Bureau's American Community Survey 5-year estimates (2024 vintage) for home values, build years, and occupancy. Figures are city-level aggregates, refreshed when new ACS data ships.
Try Quillus with the address of your last job. See the block. Mail yourself a free demo card.
Try the demo
Proximity Mail Marketing for the trades. Built in O-H I-O. In mailboxes in about a week. Tracked per card.
Product