Real estate farming in Houston starts with the street you just sold on.
1,613,437 homes carry a Houston mailing address — and every one of them will list someday, with whichever agent owned the street that year. Quillus mails the 100 homes nearest every closing, listing, or open house — within 24 hours, each card tracked to the house that scanned it.
No card required · a free demo card, mailed to you
Houston, TX by the numbers.
Measured from the Quillus address map and U.S. Census data — the same numbers the product runs on.
1,613,437
Homes to farm
Across 2,592 Census block groups≈410 ft
Typical 100-home farm
Median distance to the 100th-nearest home, sampled from real addresses$340,800
Median home value
$8,500
GCI per median listing
At a 2.5% commission side — your split may vary62.4%
Owner-occupied
Future sellers, not property managers2,212
Homes per sq mi
Approximate — Census land areaReading Houston like a listing agent.
The farm math
1,613,437 mailable homes carry a Houston address across 2,592 Census block groups. We measured it against our address map: a 100-home farm around a typical Houston address spans about 410 feet — a street and the cul-de-sacs off it. Classic farm territory: small enough to own completely, big enough to produce listings every year.
The equity picture
The median Houston home is valued at $340,800, per the latest ACS five-year estimates. One listing at that median is roughly $8,500 in gross commission at a 2.5% side — a 100-card farm touch costs about what you'd spend on a single boosted social post.
The listing supply
62.4% owner-occupancy means a working mix: owner-occupants who will list someday, plus investor-owned homes that trade more often and on shorter notice. A 1981 median build year puts whole subdivisions on similar ownership clocks — when one street starts trading, the rest of it follows within a few seasons.
One closing. One hundred mailboxes. One name they remember.
See the full walkthrough on the real estate farming page — or try it with your last closing's address.
Drop the just-sold pin
Enter the sold property's address. Quillus pulls the 100 physically closest Houston homes from its address map — the actual street, not a ZIP-code list.
Cards mail within 24 hours
Each neighbor gets your just-sold announcement with a satellite view of their own home on the card — in mailboxes while the sign is still in the yard.
Know who's curious
Every card carries its own QR code tied to one address. A neighbor who scans a just-sold card is telling you something — follow up before they call anyone else.
Real estate farming in Houston, answered with numbers.
1,613,437 mailable residential addresses carry a Houston mailing address in the Quillus map, across 2,592 Census block groups. A productive farm is a slice of that — Quillus builds farms from the 100 homes physically nearest any address you pick (a closing, a listing, your own block), so every card lands where your name already means something.
The median Houston home is valued at $340,800. At a 2.5% commission side, one median listing is roughly $8,500 in gross commission — which is why a farm that produces even one extra listing a year pays for its postcards many times over.
Tighter than you'd think. Sampling real Houston addresses against our map, the 100 nearest homes around a typical address sit within about 410 feet (126 meters). That's a true neighborhood farm — the same streets, the same sight lines — not a ZIP-code mailing list. That distance is the farm's proximity radius — the working unit of proximity mail marketing.
Enter the sold property's address. Quillus finds the 100 nearest Houston homes, builds each neighbor a card — your branding, the sale announcement, and a satellite view of their own home — and has them in the mail stream within 24 hours, while the sign is still in the yard. Every card carries its own QR code, so you see exactly which neighbors scanned.
Yes — by construction. Quillus targets on geography and housing-market signals only: distance from your address, home counts, values, housing stock. It never selects recipients by race, national origin, religion, sex, familial status, disability, or any other protected characteristic, and the Houston figures on this page are aggregate housing-market statistics from the U.S. Census Bureau — not data about who lives in any home.
Two sources: the Quillus address map (155M+ geo-located U.S. addresses — the Houston home counts and farm-radius figures are measured from it directly) and the U.S. Census Bureau's American Community Survey 5-year estimates (2024 vintage) for home values and occupancy. Figures are city-level aggregates, refreshed when new ACS data ships.
Your next Houston listing is on a street you already know.
Try Quillus with your last closing's address. See the farm. Mail yourself a free demo card.
Try the demo
Quillus
Proximity Mail Marketing for the trades. Built in Ohio. Mail in 24 hours. Tracked per card.
Product
Company