Your dashboard at a glance

The home screen answers one question: are my postcards working? Here's how to read it.

The four numbers (last 30 days)

• Mailers sent — how many cards went out.
• Unique scans — how many different cards got scanned. Someone held your card and pointed their phone at it — that's real interest.
• Scan rate — scans divided by sends. If you mailed 100 and 10 scanned, that's 10%.
• Median days to scan — how fast people respond. Lower is better.

Each card has a little arrow comparing this month to last month — green means the number moved the right way.

The lists below

• Recent orders — your latest sends; tap one to see every card in it.
• Top-scanning mailers — the individual cards getting the most scans.
• Top templates — which designs earn the best scan rate. Mail more of what's winning.

The big chart

Sends vs Scans shows the last 90 days side by side — a rising scans line that tracks your sends line means the neighborhoods are responding.

Tip: check Top templates before every new send. If one design is pulling twice the scan rate, that's the one to mail next.